At Tri It we ensure we have the right staff to help you find what you are looking for and get the right advice. Our staff are all athletes and coaches who understand the journey you are on, and want to help you succeed.

Rose Serpico (Owner and Operator) - Rose is an experienced marathoner and Ironman competitor. She enjoys racing and triathlon environment so much she has a hard time choosing which race to do next! If you ask Rose her greatest accomplishment and most important role, she will tell you it’s being a mother of three. Passionate about the sport, Rose’s goal is to facilitate the growth of triathlon through Tri It. She is especially interested in encouraging participation in triathlon and sport to youth, especially young women. Rose hopes to help build a stronger, healthier more confident generation of youth.

Brian Del Castilho (Owner and Operator) - Brian has completed 17 marathons and 2 Ironmans. He strongly believes that a balanced life that is full of family, work, fitness and religion is possible. His secret to achievement, both in life and in athletics, is goal setting. Brian was an educator with the Calgary School Board for 32 years. You may also recognize him from the Ripped Slim & Lean fitness video. Brian will help you find all the apparel, nutrition and accessories to train and race efficiently and effectively whether your just getting started, or you’re a professional triathlete. Brian is currently training for Ironman Canada 2010.

Richelle Love (General Manager) - Richelle is a has competed in events such as the World Triathlon Championships, Ironman, and Xterra triathlons. While being at the store full-time, she somehow finds time to also coach triathlon, a variety of running clinics, cycling/brick classes, and swimming! Richelle enjoys being in a retail environment that allows her to share her passion for the sport.

Jordan Bryden - Jordan is an elite level ITU athlete who also competes as an Xterra pro. Jordan is dedicated to the sport and has been for almost his entire life. He is also a competative swimmer with Cascade Swim Club and is an up and coming swim and triathlon coach. If you need help with your stroke, Jordan is the one you want helping you! Contact him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Madi Serpico - Madi has big dreams of competing as an Ironman pro triathlete one day. She is always quick to help out a customer try on a wetsuit of get you a size in the trisuit you like. Her never ending happiness is always noticed. But, don't let her sweet demeanor in the store fool you, Madi is a competative Junior Elite triathlete who we know will one day take top spot at an Ironman.

Luke Way - Also known as Coach Luke, Luke Way is an Xterra Pro triathlete who is focused on competing in enduro mountain bike events this year. Luke also has his own company,TriWay that has everything from the best bike fits in town to training camps and even one-on-one coaching. We love having Luke at the store as he is an endless ource of triathlon information. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Jeremy Roles - Jeremy is an ITU U23 athlete. He is excited to use his extensive knowledge of triathlon and share it with Tri It's customers. During the school year Jeremy is taking engineering at the University of Calgary, but still finds time to commit to his training and help coach Kids of Steel.

Erin Reid - Erin is a paramedic who also works at races so don't be alarmed if you see her in an ambulance at your next race. She is very friendly and is always reminding us all how lucky we are to be doing this when we have hard training days. She is right! If you ever need a liitle pep talk or great advice, come see Erin. Erin completed Ironman Canada in 2010!

Jill Kirker - Somehow Jill still finds time to help out around Tri It despite coaching for the Mount Royal Triathlon Club, the University Triathlon Club, classes at Tri It and even through her own business, Triathlete Within. Jill has done several Ironman and has extensive knowledge. Her favorite group to work with are the newer athletes as she can share so much with them and says she gets back as much as she gives. She can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Reid Van Drecht - Reid is a short track speed skater with his sights set on the 2014 Olympics. He does however, really like triathlon and will be competing this year using it as excellent cross training. Reid enjoys learning from customers as much as he enjoys trying to offer his training and racing advice.

Ciara Kary - Ciara is another up and coming Junior Elite triathlete. Making the move from running to triathlon last year, Ciara has experienced great success at this sport. She is graduating from school this year and hopes to take some time to really focus on the sport before going onto university. Ciara has alot of knowledge in the sport of running and triathlon for someone so young and she is all too happy to share it to help you succeed.

Suzanne Hamilton - Suzanne is a long track speed skater. She is addicted to her road bike (like many triathletes) and has even competed in a few triathlons herself. As a competative athlete Suz really understands athletes needs at Tri It. She will do her best to make sure you have the best experience and get what you need at Tri It.